San Francisco Intellectual Property Law Association
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The San Francisco Intellectual Property Law Association (SFIPLA ) is one of the oldest and largest intellectual property law associations in the western United States, and currently serves more than 500 active members.

The purpose of the SFIPLA is to educate its members and the public about developments in intellectual property law, to instill a high standard of ethics among members, and to foster a sense of community.

The SFIPLA was founded in 1927 and originally named the San Francisco Patent and Trademark Law Association.  In 1995, the name of the organization was changed to SFIPLA.


Milton W. Schlemmer, Esq. (July 13, 1928 – April 15, 2014). 

Thursday, July 17, 2014

Is the Cronut the Next Big Mac or Whopper?
Or is it Simply a Generic Portmanteau?

New York City’s Dominique Ansel Bakery invented the “cronut,” a wildly-popular pastry that is a cross between a croissant and a doughnut.  After the success of the new type of pastry, the Bakery applied for and received a trademark registration for the mark CRONUT and has tried to shut down other bakeries’ use of the term to refer to the type of pastry.  This presentation will explore whether the “cronut” is a protectable mark – whether it is like a BIG MAC or like a doughnut.

Host:  Munger, Tolles & Olson LLP
See Monthly Programs for additional information and registration.